NASCAR has officially canceled driver Brandon Brown’s sponsorship deal with the “Let’s Go Brandon” cryptocurrency purveyor.
At the end of December, Brown announced that he was signing a deal for LGBcoin to sponsor his race team going forward.
Brown later revealed that NASCAR sent a written letter approving the deal, so they went forward and even spent the money to make up the car’s LGBcoin paint scheme.
But on Jan. 3, NASCAR abruptly put a halt to the deal, telling Brown that the decision to allow the sponsorship needed to be “reviewed at a higher level” in the NASCAR leadership.
Now it appears that NASCAR has officially denied Brown’s request to sanction to LGBcoin sponsorship deal, according to the Washington Times.
NASCAR claims that, as far back as November, they made it clear that no wording or imagery referencing the “Let’s Go, Brandon” chant would be allowed, according to the Washington Post.
“NASCAR on Tuesday decided against approving a sponsorship based on the anti-President Biden slogan ‘Let’s go, Brandon,’ according to a NASCAR official with direct knowledge of the deliberations,” the Washington Post reported.
Further, the official told the Post that NASCAR’s decision was “not a reversal … but the governing body’s first and final word on the matter,” contradicting reports that the racing organization had initially approved the deal.
Regardless of the timing, NASCAR clearly became spooked by the subtle insult to Joe Biden that the phrase “Let’s Go Brandon” represents.
The phrase has become a popular chant at events of all sorts and is a form of protest against Joe Biden. It was accidentally originated last October when NBC NASCAR reporter Kelli Stavast fraudulently claimed on live television that a crowd chanting “F*ck Joe Biden” was actually chanting “Let’s Go, Brandon” to praise Brown, who had just become the Talladega winner.
(Isaac Brekken/NASCAR via Getty Images)
— Sn00pster 🚨 (@sn00pdad) October 3, 2021
After the chant, Brown claimed that he was afraid that his unwitting part in the creation of the anti-Biden chant would hurt his ability to get sponsors for his racing team. But by December, he obviously decided to embrace the chant with his LGBcoin deal.
Follow Warner Todd Huston on Facebook at: facebook.com/Warner.Todd.Huston.