Disney

Study: More Than 150 Million People will Cancel a Paid Streaming Subscription in 2022

Hollywood is staking its future on digital streaming entertainment, but now that future looks increasingly like its being built on shifting sands. A new study predicts more than 150 million people will cancel a paid streaming subscription, like Netflix or Disney+, in the coming year, signaling greater financial uncertainty for studios looking to grow their subscriber bases.

HOLLYWOOD, CA - AUGUST 17: Guests attend Netflix's "Stranger Things" Celebrates 12 Emmy Nominations at Hollywood Forever on August 17, 2018 in Hollywood, California. (Photo by Emma McIntyre/Getty Images for Netflix)